One of my goals for the year was to focus on Pinterest in hopes of increasing traffic to my blog. In December of last year, my monthly views Pinterest were about 8k and now I’m at over 100k. While that might not seem like a lot, it was a big accomplishment for me knowing where I started less than a year ago. I wanted to share a couple of tips to perfect your Pinterest strategy from things I have learned this year.
I’m no expert by any means, and I’m still trying to figure it out. I don’t mind sharing these types of things because I know that at the end of the day, what sets us apart is our uniqueness and own style, and that’s nothing you can steal from each other.
Here are my tips for perfecting your Pinterest strategy:
Activate Your Business Account
First things first, activate your business account. Seems like a pretty well-known and easy step but if you’re not doing it, DO IT! A business account allows you to promote pins (run ads) so more people can see your pins. The most useful part of it though, is having access to your analytics and pin performance. It’s important to see which are your top performing pins and low performing as well. What do people like? Are you seeing a trend in the content type? Analyze your pins and see what’s working or not. This will help you figure out what you should be doing more of.
This is one of my most popular pins to date. It’s important for me to know what’s doing well and driving traffic to my site. This gives me an idea of what people enjoy seeing and what I should be creating more of.
Consistency is Key
I haven’t perfected this but I am aware of what needs to be done. On Pinterest, it’s better to pin 10 pins daily than to pin 100 pins one day. Consistency is key and you need to get in the habit of pinning consistently to increase your views and followers.
Sign up For Tailwind
Don’t have time to be pinning consistently? (who does, tbh!) Sign up for Tailwind! I haven’t played around that much with the platform but I’ve noticed it’s made a great difference and increased my monthly views. Tailwind allows you to schedule your pins and it chooses the time of when to set pins live based on your audience and past performance. They have a free trial, which I am still using, but they also have a version you pay for. I will probably end up signing up for that!
I also love that there’s a plug-in for your browser and it allows you to pin literally everything!
Repetition is Okay
I started looking at other bloggers that have a Pinterest account to see what they’re doing and what seemed to be working. I saw some were pinning the same thing multiple times on their boards. I never even thought about this! I think it’s smart because if someone didn’t see your pin the first time around, they might see it the second or third time. I don’t know whether or not this is right but it’s something that’s been working for me. I love to test and learn!
Unlike Instagram where you have to have the perfectly curated feed with unique images, duplication is okay on Pinterest.
Quick pro-tip: Check out what your favorite bloggers are doing and get some inspiration. Keyword, inspiration (don’t copy). What are they doing to be so successful?!
Make Pin Format Perfect for Pinterest
Just like every other platform, the types of posts and format matter. It’s important for you to create unique pins for Pinterest versus just repurposing one of your images from your blog. It takes extra time, but it’s worth it. It performs SO MUCH BETTER! The top things to focus on (besides being unique and eye catching) are vertical pins and text overlays. Vertical pins take up the most space when people are scrolling and the text overlay gives people an idea what that pin is about. Check out how I took one photo from my Amalfi Travel Guide and made it Pinterest friendly.
Turned this ….
Into this…
(a little goes a long way!)
Focus on Keywords
Pinterest is basically like Google, except more visual. People Use Pinterest as a search engine; they look for ideas, inspiration, use for planning purposes, and more! For this reason, keywords are super important. This is when SEO comes in handy! It’s important to pay attention to your title and description of you pin. What are common keywords related to your pin that people are searching for? Keywords allow for your pin to come up when specific words are being searched. This is something super simple but super effective!
Hope these were helpful and you will be able to perfect your Pinterest strategy as well! If you have any additional tips that have worked for you, please share! Follow me on Pinterest here!
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